Privacy Statement



Data Protection Privacy Notice

This notice explains what personal data (information) we will hold about you, how we collect it, and how we will use and may share information about you. We are required to notify you of this information, under data protection legislation. Please ensure that you read this notice (sometimes referred to as a ‘privacy notice’) and any other similar notice we may provide to you from time to time when we collect or process personal information about you.

Who collects the information

King Lifting Ltd. is a ‘data controller’ and gathers and uses certain information about you.

Data protection principles

We will comply with the data protection principles when gathering and using personal information, as set out in our data protection policy.

About the information we collect and hold

The personal information we collect from you will depend on the nature of your enquiry, the type of product or service you are enquiring about, or to satisfy any contractual or statutory obligation. This may include personal information, written correspondence, recorded voice conversations or CCTV images. Typically, the information might include:

•       Contact details (name, address, telephone / mobile numbers, email address)

•       Other information in order for us to carry out your instructions and take payment

•       By what methods you wish us to contact you

We collect anonymous demographic information via our website which is not unique to you, such as your ZIP code, age, gender, preferences, interests and favourites.

There is information about your computer hardware and software that is automatically collected by our website. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used by King Lifting for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the King Lifting website.

King Lifting keeps track of the links and pages our customers visit within our website, in order to determine which services are the most popular. This data is used to deliver customised content and advertising to customers whose behaviour indicates that they are interested in a particular subject area.

Why we collect the information and how we use it

The basis for processing your personal information is:

•       It is necessary for the performance of a contract

•       It is necessary to comply with mandatory legal or statutory obligations

•       It is necessary to protect the vital interest of you or other persons, such as safety issues or insurance

•       It is necessary for the purposes of our legitimate interests as data controller to continue processing your personal data in a way that we have previously done, however, we will ensure that this does not cause undue damage or distress to you

•       Consent, whereby you have given us permission to use the personal data.

We may use your information in the following ways:

•       to provide the products, services and information that you have requested

•       for our own internal record keeping 

•       to prepare documentation in order to complete transactions for our products and services, which may require sharing your data with 3rd parties

•       we use CCTV images to protect our assets, and for security of you and our employees, and to detect criminal activity

•       to respond to complaints or allegations made against us or our employees

•       we may aggregate your information with other data so as to provide statistics in order to make business decisions and assess data about sales, demand for products, etc. This aggregated information does not identify any individual or individual’s personal data.

Use of Cookies

The King Lifting website use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you personalise King Lifting pages, or register with King Lifting site or services, a cookie helps King Lifting to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same King Lifting website, the information you previously provided can be retrieved, so you can easily use the features that you customised.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the King Lifting services or websites you visit.

How we may share the information

We may need to share some of the above categories of personal information with other parties, such as service providers, sub-contractors or professional advisers. The recipient of the information will be bound by confidentiality obligations. We may also be required to share some personal information as required to comply with the law.

How long we keep your information

We keep the personal information that we obtain about you for no longer than is necessary for the purposes for which it is processed. How long we keep your information will depend on the nature of the information concerned and the purposes for which it is processed. If there is a clear business reason for keeping records for longer than the immediate period for which they were obtained, we may do so but will first consider whether the records can be pseudonymised, and the longer period for which they will be kept.

Further details on our approach to information retention and destruction are available in our Data Retention Policy

Your rights to correct and access your information and to ask for it to be erased

Please contact King Lifting on 0117 982 1121 if (in accordance with applicable law) you would like to correct or request access to information that we hold relating to you or if you have any questions about this notice. You also have the right to ask King Lifting for some but not all of the information we hold and process to be erased (the ‘right to be forgotten’) in certain circumstances. King Lifting will provide you with further information about the right to be forgotten, if you ask for it.

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

How to complain

We hope that King Lifting can resolve any query or concern you raise about our use of your information. If not, contact the Information Commissioner at or telephone: 0303 123 1113 for further information about your rights and how to make a formal complaint.